Comments on: Seabrook Crisps “A Right Proper Gobb Full” & The Blah Party http://www.simonhoughton.com/tv/seabrook-crisps-a-right-propper-gobb-full-the-blah-party/ Random Unrelated Fantastical Internet Type Stuff Thu, 20 Nov 2008 15:54:30 +0000 http://wordpress.org/?v=2.6 By: DJ_Jaybee http://www.simonhoughton.com/tv/seabrook-crisps-a-right-propper-gobb-full-the-blah-party/#comment-16 DJ_Jaybee Mon, 13 Oct 2008 10:33:09 +0000 http://www.simonhoughton.com/?p=5#comment-16 From the Seabrook new website: There’s loyal, and then there’s Seabrook loyal Word of mouth alone has driven our sales for the last 60 years and brought us thousands of regular customers. Now we are raising brand awareness nationally – this is set to rise. Really? Is that why Seabrook completely stuck two fingers up at all their customers by: "Going all Walkers" and ditching the traditional packets in favour of crappy foil ones, that we can't see into - therefore allowing you to put 2 crisps in - and not being 'more than a snack' anymore :( We all used to buy Seabrook crisps over the years in the traditional non-foil packs - and the fact that you could 'see what you buy' - set their crisps apart from the shady foil brigade. If their crisps had been stale we wouldn't have bought them. The fact was, they were always fresh and tasty - I suppose they might potentially now get a longer supermarket shelf life in foil? ... but surely longer shelf life isn't "freshness". The non-foil packs used to be full to bursting, and somehow seemed to protect the crisps better than the foil pack, which appears emptier on opening and seems to contain more broken crisps. Hence less customer satisfaction + the fact they have ditched the 'see what you buy' mentality, the very thing that gave us customer confidence and poked fun at the competition - has eroded brand loyalty. Sending anyone that knew how to make the flavours home - and getting some idiots in that only know how to make prawn cocktail flavour now taste like ready salted. :( If you want brand loyalty - you don't mess with the product. Do we want HP sauce with "new improved flavour" - no, otherwise we might as well buy any other brown sauce. You need to keep the brand integrity - otherwise the choice between buying an established/traditional brand - and the supermarket branded version becomes just based on price - something the supermarkets will always win. After being a loyal customer since being a kid - and being a 24 hr walking advert for how good Seabrook Crisps were - now my friends and I never buy any because it is too much of a disappointment. :( However much we hope for the glory days to return we've got to face the fact that we have lost another great crisp forever. :( Luckily McCoys are still there to take away the empty feeling you've left and still provide the correct level of lip-smaking flavour. :) Still would like a time-machine to go back and stock up on some good old Seabrook crisps though... the way they used to be... Mmmm instead of WTF?... :( DJ Jaybee From the Seabrook new website:
There’s loyal, and then there’s Seabrook loyal
Word of mouth alone has driven our sales for the last 60 years and brought us thousands of regular customers. Now we are raising brand awareness nationally – this is set to rise.

Really?
Is that why Seabrook completely stuck two fingers up at all their customers by:
“Going all Walkers” and ditching the traditional packets in favour of crappy foil ones, that we can’t see into - therefore allowing you to put 2 crisps in - and not being ‘more than a snack’ anymore :(

We all used to buy Seabrook crisps over the years in the traditional non-foil packs - and the fact that you could ’see what you buy’ - set their crisps apart from the shady foil brigade. If their crisps had been stale we wouldn’t have bought them. The fact was, they were always fresh and tasty - I suppose they might potentially now get a longer supermarket shelf life in foil? … but surely longer shelf life isn’t “freshness”.

The non-foil packs used to be full to bursting, and somehow seemed to protect the crisps better than the foil pack, which appears emptier on opening and seems to contain more broken crisps. Hence less customer satisfaction + the fact they have ditched the ’see what you buy’ mentality, the very thing that gave us customer confidence and poked fun at the competition - has eroded brand loyalty.

Sending anyone that knew how to make the flavours home - and getting some idiots in that only know how to make prawn cocktail flavour now taste like ready salted. :(

If you want brand loyalty - you don’t mess with the product. Do we want HP sauce with “new improved flavour” - no, otherwise we might as well buy any other brown sauce. You need to keep the brand integrity - otherwise the choice between buying an established/traditional brand - and the supermarket branded version becomes just based on price - something the supermarkets will always win.

After being a loyal customer since being a kid - and being a 24 hr walking advert for how good Seabrook Crisps were - now my friends and I never buy any because it is too much of a disappointment. :(

However much we hope for the glory days to return we’ve got to face the fact that we have lost another great crisp forever. :(

Luckily McCoys are still there to take away the empty feeling you’ve left and still provide the correct level of lip-smaking flavour. :)

Still would like a time-machine to go back and stock up on some good old Seabrook crisps though… the way they used to be…

Mmmm instead of WTF?… :(

DJ Jaybee

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